Dawn Bovasso, Experience

Experience

SapientNitro

Manager of Content Strategy, November 2011-Present

Leading content strategy experiences for a series of large and complex client projects. Advocating for the role and power of content in the digital space, including cross-platform initiatives and content intelligence. Designing workflows and deliverables such as taxonomies, editorial strategy, migration plans, and optimization. Building an amazing content strategy team.

Barnes & Noble.com

Program Manager, November 2009-November 2011

Coordinated vision, strategy, user experience, and new product development for several Barnes & Noble.com channels and marketing initiatives.  Managed an entire vertical team, including business, tech, and creative. Lead the user experience and design of the Rare & Collectible Books channel.

Razorfish

Content Strategist, February 2008-October 2009

Developed innovative experience strategy through content, including experience briefs, copy decks, styleguides, sitemaps, faceted navigations, wireframes, etc. Expertise in content management systems, taxonomies, and UX strategy.

People.com (Time Inc.)

Metadata Librarian, March 2007-February 2008

Controlled the authorities and tagging structure for the content management system’s ontologies and taxonomies. Lead the digitization of the magazine’s archive project. Initiated creation of the first semantic, xml database connecting every fact about every celebrity.

Boston Public Library

Rare Books Librarian, June 2004-March 2007

Created Level I OCLC records, finding aids, and digital library projects for the Rare Books department, including the entire personal library of President John Adams. Produced John Adams Unbound, the largest, most successful exhibition at the Boston Public Library.

Dedham Public Library

Reference and Adult Services Librarian, July 2004-October 2005

Provided general reference, reader’s advisory, and collection development. Designed and created an entirely new website for the library, including marketing and branding. Implemented the first network-wide automated inventory system.

Quincy College

Faculty Librarian and English Instructor, August 2001-May 2004

Fielded research and reference requests from students and faculty. Taught British and American literature. Consistently received outstanding student evaluations, and won a national award for excellence.